Online chat has rapidly been adopted across industries as a key communication platform on their website. Chat allows visitors to have their enquires answered instantly directly through a business’s or organisation’s website. Chat can be used by your team or can be managed externally, the type of chat implemented will vary depending on needs and resources.
Drive your sales pipeline
- Businesses are using chat as a key part of their sales process because it is highly effective. 85% of businesses use chat for B2B sales and 74% use chat for B2C sales, highlighting its widespread adoption. Additionally, adding live chat to your website can increase your conversion rate by 12%. As a sales tools, chat is a cost effective solution for increasing your sales and maintaining a competitive advantage.
Boost your customer experience.
- Chat is key tool in your arsenal for building a great customer experience. Invesp found chat consistently ranks as the most impactful communications platform for driving customer experience, citing 73% of customers find chat to be the most satisfying way to communicate with businesses. Implementing a strong chat solution will delight your customers and drive sales.
Build a competitive advantage.
- Ultimately, the successful implementation of the right chat solution will deliver a competitive advantage. A good chat service will be an invaluable competitive advantage for attracting and retaining customers. Delivering the right chat service will be dependent on your business’s requirements, your available resources, and the products or services your business offers. Developing a competitive advantage using chat service is ultimately about delivering the right value to your customers.