Tag Archives: marketing

Why Qualify? The Importance of Qualifying Sales Leads in Real Time

The Importance of Qualifying Sales Leads in Real Time whilst the Prospect is in ‘Buying Mode.’

Firstly, what is lead qualification?

Lead qualification is a systematic process of assessing potential customers by their ability, readiness, and willingness to buy your product or service.

Lead qualification is a process of marketing and sales teams working together to forecast the probability that a prospect will ultimately make a purchase (convert into a sale). It occurs at every stage of the sales journey and ultimately decides if the prospect will be funnelled down the sales pipeline.

Figuring out how to identify the right opportunities is a crucial step to streamlining your engagement process.

However, your lead generation figures may be high but are they high quality leads? The sooner you decide whether you and a new lead are a good fit the less time and money you will waste.

Qualifying sales leads in real time

The real value of  lead qualification goes beyond optimising your sales process. It is also crucial to reach out to leads at the right time. Being able to qualify leads in real time, right at the beginning of the sales funnel, is the most efficient form of lead qualification. The ideal time to do this is when potential leads/customers are on your website.

Lead generation can be challenging. You need to figure out which individuals are likely to be interested in your services. Visitors on your website have expressed an interest in your company, so they are much more likely to convert into sales/paying customers.

Not only can resources be wasted on unqualified leads, but they can also be wasted on making lead qualification a long and tedious process. Many companies leave lead qualifying to their sales teams, meaning that they must spend hours calling leads which aren’t ready to begin business with their company. Your sales team are specialised individuals; there to make sales to people that are appropriate for your company.

With a team of virtual receptionists manning your website and qualifying your leads, you can focus on converting the right leads to customers. Fully managed chat enables you to respond to leads faster and convert more prospects to customers.

Filtering your leads through a team of virtual receptionists gives you more control over the qualification process.

C4B Connect, Managed Sales Chat.

Whether you are in the care industry or the property sector. At C4B we work with you to develop a custom and bespoke qualification process featuring questions specifically designed to identify the right leads for your business. C4B Connect engages the website visitor within 5 seconds of launching a chat. Our process includes collecting the clients contact information, the nature of their enquiry, and clear details of their preferences or needs.

Once qualified, your sales team are invited to join the chat. This enables your sales team to sell in real time to your prospect whilst they are in ‘buying mode’. Leaving your sales team to do what they do best- selling!

We follow up on all qualified sales leads with a follow up email and chat transcript to ensure you will never miss an opportunity.

Looking to implement chat onto your website but not sure where to start? Launch a chat now to speak with a member of our team or contact us here.

C4B – We Power Chat that Drives Sales