The effectiveness of your website is only as good as the quality of the prospect that visits it.
In this article, we are going to
- Help you discover who your online customers are so that you can target more of them
- Help you to increase the number of targeted visitors to your website
- Help you find some quick wins to increase the effectiveness of your website today.
Discovering your customers
It is essential to know who is visiting your website and distinguishing between those that actually want your products and services and the time-wasters.
To do this you need to install the following on your website to find out how many people visit your site, where they are coming from and more importantly, what they are doing once they arrive there.
Google Analytics – A free marketing tool that helps you analyse: acquisition (data about your visitors before they arrive at your site), behaviour (data about your visitors when they visit your site) and the effectiveness of all your online marketing activities.
Google Search Console – Tracks the performance of your website so that you can see which parts work and the areas that need improving.
Google Tag Manager – allows you to easily put various pieces of code on your website that can be used to track the actions of a visitor like a link click or a form submission.
If you would like help installing these tools or advice on how to use them, take advantage of a free 1-hour consultation with LPDigital by using the Microsoft Booking form at the bottom of this blog.
Increasing the number of visitors
There are a number of ways to increase traffic to your website. Each can be used alone, but they complement each other and are far more effective when used together.
SEO – Search Engine Optimisation involves designing and creating well-structured pages to enable search engines to quickly scan and rank your pages for content, user experience, and relevance. Better optimised pages rank higher in the results. SEO is also enhanced by: good quality external links, an informative Google My Business listing, dedicated landing pages for distinct areas of your business (e.g. different pages for different care homes within a care home portfolio), frequently asked questions and a robust schema to help the information on your site be accessed quickly.
Google Ads – Google adverts bring targeted visitors to your site instantly. They use keywords to identify users like, ‘care homes near me’. They work on a pay-per-click basis so that you only get charged when someone visits your site.
Social Advertising – Utilise Facebook & similar platforms to target people who have shown an interest in your product or service
Retargeting – Tracking and engaging with users of your website who have visited, but not yet made an enquiry, with tailored marketing messages
Find your quick digital wins
To find out how your website is performing right now and receive a list of quick fixes that could transform your website’s effectiveness, click on the link and use the LPDigital Website Checker. It takes less than a minute and it’s totally free.